At Peppermint Press, we only work with the best Australian printers to ensure your stationery is printed at the highest level of quality. You may have seen the terms ‘digital’ and ‘white ink’ when searching for your invitation suite or on the day items, but what do they mean and how do they affect your finished pieces? In this article we talk about these processes and when they are best chosen for your wedding or event stationery.
‘Digital’ printing - What is it?
Digital printing is a process similar to your printer at home, but at a much higher quality than your typical desktop machine. This process creates thousands of dots on the page in the colours cyan, magenta, yellow, and key (black) (commonly referred to as CMYK). With all of these dots layered and arranged on top of one another, the printed design comes to life on the page.
Benefits of digital printing
One of the biggest benefits of digital printing is that with four base colours (CMYK) available, it allows for full colour imagery (such as photographs and more complex illustrations) to be produced. This can be seen in items such as our photo thank you cards, where we take your wedding photos and produce gorgeous personalised cards for you to send to your guests.
Another benefit of digital printing is that it is a more affordable option compared to letterpress or hot foil printing. As there are no printing plates or metal dies to be created, this method also allows smaller orders and comparatively faster printing times. We have worked hard to be able to produce digitally printed stationery in quantities as low as 20 so that even couples with a more intimate event can access our beautiful collections.
As we’ve learned, digital printing uses the CMYK dot process to print onto your chosen card colour. This process relies on the colour of the card to provide a clear background for the ink, so on a darker card colour such as black, the dots will not be visible once printed.
White ink printing solves this process by using a special formula and ink that appears white and opaque on card stock. This method is more sophisticated than regular digital printing, but allows for beautiful crisp printing on dark card colours that previously were not available in the affordable price point associated with digital printing.
Typically you will find many printers charge extra for this method, but at Peppermint Press, we want to make the process of choosing your collection and colour theme as enjoyable and easy as possible. To do this, we have combined digital and white ink printing together at the same price point to allow you to choose the card and colours that will suit your event without worrying about being charged extra before you go to print.
Let’s create together
By combining these two print methods across a suite, we have been able to create some truly stunning collections that will suit your wedding or event across a cohesive range of options from invitation suites to coasters and signage. We encourage you to order a sample pack to see and feel the quality of our work in person.
Through our choice to print only on environmentally sustainable card and paper, and our One Product, One Tree promise, we’re able to deliver to you the highest quality professionally designed wedding and event stationery, with the knowledge that your stationery purchase is giving back to the environment.
We look forward to working with you on your event. If you have any questions at all, please don’t hesitate to contact us via email or live chat.