What does paper GSM mean? Your guide to wedding invitations & stationery
GSM. It sounds technical, looks important, and is probably not something you expected to think about when planning your wedding. But if you’ve ever wondered why one piece of stationery feels beautifully substantial and luxurious while another feels a little lighter, GSM has something to do with it. In this article, we break down what GSM means, why different papers have different GSMs, and how we at Peppermint Press choose the right paper for your invitations and stationery.
