Signature Shapes and New Die Cut Options
You may have seen some new changes on our website; we’re excited to share something we’ve had in the works for a while: our new Signature Shapes, alongside a beautiful new range of die cut options for invitations, enclosure cards, signage and more.
Signature Shapes
Signature Shapes are a collection of hand-illustrated designs in three distinct styles. They’re made to bring an extra layer of personality to your stationery. Whether you’re adding a playful or elegant touch to an invitation suite, place setting or favour, every design is personalised with your wording, then printed and die cut just for you.
We wanted each illustration to feel special while still sitting beautifully within a full suite. Our team spent hours refining the style, scale and cut line of every design, so each one feels as good in your hands as it looks on the screen. The three styles our team designed from scratch are the Minimal, Ink Wash and Watercolour styles.
Minimal
Minimal is exactly what it sounds like: confident, graphic strokes with a clean, modern feel. It’s a lovely way to introduce a subtle feature card or an unexpected detail to your suite; like the Minimal Shell design below.
Ink Wash
Ink Wash brings a softer, moodier feel, with layers of ink that create movement and depth. The Cupid Place Cards below are one of our favourites. an easy way to add something a little more expressive to your event-day stationery.
Watercolour
Watercolour is detailed, luminous and full of character. Elizabeth has brought an incredible level of artistry to these illustrations; the Negroni is a standout, with a wonderfully realistic, almost glowing design, available in a range of different options.
They may look effortless, but there has been a lot of care behind every shape. From choosing the illustrations to testing colour, scale and cut lines, then test printing them again and again. We wanted every option to feel considered, balanced and beautiful on our premium card and to match the level of the rest of our collections.
If you can, have a look at the product videos to see each design in motion, or order a sample pack and we can include a few of your favourite options for you to see in person.
We’ve shown each shape in a selection of our favourite typefaces, but they can be adapted to work with any of our existing collections. If you’d love the Calla Lily Watercolour RSVP to match our Heritage invitations, we can make that happen. Looking for the Ink Wash Lemon Save the Date in Amalfi? We can do that too.
We’ve styled a few combinations that we think work beautifully together, and you’ll see those across our product pages and Instagram. But we’re just as excited to see the combinations you come up with.
New Die Cut Options
Alongside Signature Shapes, we’re also expanding the die cut options available when you add items to your order. The new range includes modern takes on vintage-inspired forms: ornate frames, elegant ovals, soft curves and more.
You’ll be able to select these shapes as you add each card to your cart, with the full range also being added to our How It Works page soon.
They’re available across our cut-shape items, including invitations, enclosure cards, large signage and bar signage; anywhere you’re able to choose a shape.
Paired with Signature Shapes, these new options open up so many creative ways to create a cohesive suite and a considered event design.
As always, if you have any questions, please email us or send us a message via live chat. One thing that often surprises couples is that we answer the phone too—so if you’re unsure of anything, please give us a call. We love helping bring all the pieces together for your event and making it special.
